Basically, presentations are a form of communication for anyone who wants to show the content of a particular topic in front of an audience. Unlike other techniques, such as writing or even audiovisual, presentation makes information available to an audience in the form of speeches. Although, it is often accompanied by multimedia resources.
A good corporate presentation always starts with the production of content and persuasion techniques to impress your customers or employees. After all, you need to capture the public, whether in a meeting, training, or an auditorium.
It doesn’t matter if the message is compelling; you need to get it out of the box and onto the screen in a simple way.
Below, I will present five tips on how to make good presentations in the company. So let’s start.
Have an easy-to-follow structure
The first step in understanding how to make good presentations and mastering this art is to simplify. Some meetings, for example, may have a complex topic. This makes it difficult to hold the audience’s attention.
So start by structuring a simple presentation schedule.
To do this, divide what you have to say into at least three simple sections:
- Introduction: Summarize what you are going to say and show why it is relevant;
- Development: Show the facts and main points;
- Conclusion: Go back to the original idea and offer some important topics and how they can be put into practice.
Try to limit your presentation to at least 10 slides. This way, you won’t tire your audience, and they will have more time to assimilate everything that is being exposed on the screen.
Less is more, limit the amount of text on slides
When your slide has a lot of text, you force your audience to just read and not pay attention to the emotional impact the message has. So choose your words carefully and follow the previous tip (keep it simple).
There are studies that show that smaller amounts of information are better assimilated. After all, nobody wants to read blocks of text in presentations, right?
Have a good design
The design has the power to make or break your presentation. So, to make a corporate presentation design, use colors that draw attention to your message and avoid colors that are too bright and charged. As for the characteristics of the text, try to use the same size and the same font in everything, so you keep your message uniform and cohesive on the screen. To step it up, a mind map can help.
Do good formatting
The lack of formatting and standardization can put people off, as it shows that you didn’t take care and affection in making your presentation or even that you don’t understand the subject. In light of this, ensure that your text is aligned and organized.
Proofread and proofread several times; a presentation, like any other content, should be error-free. They can make you lose the trust and authority you have on the subject. Therefore, revise as much as possible, only then will your presentation be perfect.
Additionally, a lack of formatting and a lack of thought in your presentation can come across as unprofessional. So, indulge.
Rehearse your presentation
Practice picking up the pace and writing down the points you want to highlight. Do it out loud, so you’ll start to develop an experience with your material, and you’ll realize how some things work well and others not so much, which need to be worked on better. This way, you will also see how your oratory techniques are doing.
You can also identify which content is essential and which is not, and you will have the opportunity to report it before it’s too late. Train several times and experiment with pauses, gestures, and body language.
And don’t forget the timing, which should be similar every time you rehearse.
For this, use a timer. When making your presentation, you will be compensated by having a longer period of time to interact with your audience, and you can better explain the exposed content.
Knowing how to make good presentations in the company becomes necessary to evaluate the business itself and the profile of the target audience. In this way, it is possible to effectively help the institution achieve better results, such as:
- Expand the business;
- Conquer more customers and suppliers;
- Obtain partnerships with other companies (whether in the same field or in another specialty);
- Attract investors.