The Power of Linkpop - How it's Changing the Way We Connect
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Many creators have multiple online presences like an Instagram profile, TikTok channel, and website. Linkpop lets them keep their audience and followers connected with a hosted page with shoppable links, social media links, and business information.

They can also add Spotify playlists, YouTube videos, and their favorite inspirations. It’s an excellent tool for growing audiences and those ready to launch their ecommerce store.

How It’s Changing the Way We Communicate

A social media tool lets users create a link in their bio page that aggregates all their links into one easy-to-read location. Users can add links to their website, other social accounts, YouTube videos, Spotify playlists, or work-related content. They can even create shoppable links that let visitors buy directly from their Linkpop pages.

With Linkpop, shoppers don’t have to leave the platform they found you on to buy your products—and it provides best-in-class checkout experiences that increase conversions and customer satisfaction. Plus, Linkpop offers free analytics to help merchants understand how well their pages and individual links perform.

This social commerce tool is excellent for influencers and small businesses who want to dip their toe into ecommerce without committing to an entire online store. It also allows brands to provide flexible customer support directly on Instagram, TikTok, and other platforms—an essential feature for boosting customer happiness and loyalty.

How It’s Changing the Way We Shop

The creator economy is growing, and with that comes a need for tools to merge creativity and commerce. Linkpop, a free tool by Shopify, helps creators streamline their social media links and products with a single landing page. Users can display their Instagram profile or TikTok video, Facebook pages, blog or website, and even their online store.

The landing page also includes a shopping cart and best-in-class checkout for buyers, allowing them to complete their purchases without leaving the site or social platform. Additionally, creators can track their success with built-in analytics.

For ecommerce brands, a landing page like this can boost discovery and drive more sales in less time. This feature could be especially beneficial for businesses that offer a large selection of products or have multiple brand identities across different platforms. It would eliminate the need for customers to navigate between other platforms and sites to find the information they’re looking for, which is often tricky on mobile devices.

How It’s Changing the Way We Build Communities

Shopify has recently launched linkpop, a free link-in-bio tool that lets creators build a landing page to share multiple links and offer a curated experience for their audience. It’s a tool that could benefit smaller influencer operations interested in dipping their toe into ecommerce by directing audiences to specific sales or products they want to highlight.

Users can add up to 200 links and shoppable links on their Page, including websites, articles, YouTube videos, Spotify playlists, and more. They can also add a profile photo and customize their Page’s fonts and colors to match their branding.

Many merchants Insider has spoken with are using Linkpop to drive traffic to their products. Some use it to measure social media effectiveness by analyzing follower interaction on Facebook, Instagram, and TikTok. Some even use it to send audiences with trouble with an order to their FAQs or customer support pages.

How It’s Changing the Way We Share

Linkpop helps creators grow their audience and showcase their content and products in one place. The tool also gives them a clearer understanding of how links shared on their TikTok, Instagram, YouTube, Facebook, and website correlate with sales, giving them the power to make informed decisions about using the platform best.

LinkPop offers a variety of customization options to help merchants build a page that reflects their brand. They can choose a background color and font, add photos, a call to action, and their logo to create a custom page that speaks to their audience.

Plus, they can add up to 200 shoppable links and share them anywhere. They can even turn their Page into a QR code that they can print on stickers, flyers, posters, billboards, and more to share with potential customers. It’s a way to connect with fans, no matter where they are. It’s a powerful way to merge creativity, community, and commerce.